Embracing Diversity And Inclusion As A Small Business Owner

Katie Neeves joins Joanne Lockwood to talk about coming out publicly as transgender while running an established photography and filmmaking business, and the risks and uncertainties that came with that decision.

Katie describes the practical and emotional lead-up to “pressing send” on her announcement to clients, the support she received, and the clients and connections she lost along the way. She and Joanne discuss everyday challenges such as misgendering, voice anxiety, and navigating public spaces, alongside strategies that can reduce pressure in real-world interactions.

The conversation also explores how confidence and openness can shape how others respond, and why allyship matters—especially when it shows up in moments where trans people are not present to advocate for themselves.

Finally, Katie shares advice for small businesses and employers on creating an inclusive environment, including proactive training and thoughtful steps that make it easier for people to bring their whole selves to work.